Emaar has emerged as the ‘most recommended’ brand in Saudi Arabia, according to YouGov BrandIndex.
Emaar moved to the top spot from number five last year and was followed by Emirates and Al Baik.
Saudi Arabia’s top ten featured a mix of travel, real estate, consumer brands and financial services.
The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much current and former customers endorsed brands over the past year. YouGov BrandIndex screened 497 brands in Saudi Arabia for their net Recommend score, which asks respondents, ‘Would you recommend the brand to a friend or colleague?’ and, ‘Would you tell a friend or colleague to avoid the brand?’
Scott Booth, Head of YouGov BrandIndex, MENA, said: “YouGov BrandIndex Advocacy Rankings reveal brands that have made a significant impression on consumers, enough for them to endorse the brand to others.
“A recommendation from friend or family is one of the most powerful votes of confidence for a brand. The top ten brands in each market have managed to deliver positive experiences and have succeeded in building strong advocacy among their customers in these Middle Eastern countries.”
Only respondents who are current or former customers of a given brand are considered. Rankings data was collected between November 1, 2017 and October 31, 2018 and Improvers data was collected between November 1, 2016 and October 31, 2018.