Oriental Pearls has signed an agreement to use the upscale Tonino Lamborghini brand across its real estate developments in Dubai.
Royal Pearls is currently working on a large planned community in Dubai’s Meydan One district. The 4.6 million-square-foot development is designed to feature more than 7,500 freehold apartments positioned at the premium end of the market.
Tonino Lamborghini brings a lifestyle experience brand covering luxury products and high-end hospitality projects, including cafes, hotels, residences and apartment hotels. The partnership gives Oriental Pearls exclusive rights to use the Tonino Lamborghini brand in Dubai in the real estate sector for a minimum period of 10 years.
“It gives us great pleasure to be able to partner with Tonino Lamborghini for our upcoming projects in Dubai, beginning with Royal Pearls. Joining hands with Tonino Lamborghini enables us to offer our customers the ultimate bespoke living spaces, customised and fitted to designer premium standards that haven’t been seen yet in Dubai,” said Ma Guolong, CEO of Oriental Pearls.
“After four 5-star hotels and the recent launch of a luxury Tonino Lamborghini Real Estate project in China, I am delighted to start a new partnership in this highly developing sector in Dubai with the Oriental Pearls developer. For the next years to come, our combined efforts will be focused on bringing a new upscale concept of total living to this extraordinary city and country,” declared Mr Lamborghini.