Dubai, United Arab Emirates – November 12, 2019: Surrounded by car enthusiasts and top industry leaders, Nissan Middle East launched the all-new Nissan Sunny 2020 today at Dubai International Motor Show 2019. Combining a new dramatic and expressive exterior with a fresh new interior, the all-new Sunny embraces class-above features and quality and will be on sale starting March 2020.
The Sunny is one of Nissan’s top selling vehicles in the region. Since it was officially introduced by Nissan in the region in 1994, over 474,500 units have been sold in the GCC alone. It is by far the segment leader in the region witnessing a 34% sales in financial year 2018.
Nissan has given its acclaimed sedan a boost up in terms of offering a new level of refinement with a dramatic design. The new generation car builds on this solid foundation and reinforces Nissan’s presence in the increasingly popular B-Sedan segment that is loaded with technology and safety features not usually found in the segment.
Technology is a top priority in the Sunny, featuring Nissan Intelligent Mobility technology that helps provide front, side and rear safety monitoring and intervention technologies.
Thierry Sabbagh, Managing Director of Nissan Middle East, said: “Nissan Sunny is one of our flagship vehicles and we are thrilled to announce the debut of the all-new Nissan Sunny 2020 at the Dubai International Motor Show. Given the rising customer demands, we have heavily invested in the new model which will now appeal to a broader audience including the youth. The sleek design with added technology and safety features will make the all-new Nissan Sunny a popular choice in the B-sedan segment.”
Design is also a key strategic advantage for the Sunny, Nissan has reimagined the entry-level sedan with a design that leaves a lasting first impression and that owners can be proud to be seen in. The new design features lower, wider and longer exterior dimensions while retaining Sunny’s roomy interior space. It is the latest in the makeover of Nissan’s complete sedan lineup following the flagship Maxima and new Altima.
Key styling elements of Nissan’s distinctive “Emotional Geometry” design language include the new Sunny’s V-motion grille, boomerang-shaped headlamps and tail lamps, kick-up C-pillars and floating roof.
A recent survey conducted by Nissan shows that the sedans segment retains a strong appeal – especially for younger buyers, globally. Among drivers who don’t own a sedan, 75% would consider buying one now or in the future. For millennials, the number rises to eight in 10. In the UAE, 80% would consider a sedan as their next car purchase.
“At Nissan, we are always looking for new ways to connect and engage with our customers. Given that sedans remain a popular choice for Gen X, Millennials and multicultural customers, we are excited to be introducing a completely redesigned subcompact car. One that we strongly believe is poised to redefine this segment completely,” Sabbagh added.
The all-new Sunny comes in three trim-levels, models – S (MT or Xtronic), SV (Xtronic) and the sporty SL (Xtronic).
“Emotional Geometry” Exterior Design
With the all-new Sunny, Nissan has reimagined the entry-level sedan with a design that leaves a lasting first impression and that owners can be proud to be seen in. The new design features lower, wider and longer exterior dimensions while retaining Sunny’s roomy interior space. It is the latest in the makeover of Nissan’s complete sedan lineup following the flagship Maxima and new Altima.
Under Nissan’s “Emotional Geometry” design language, Sunny adapts key elements – such as the V-motion grille, boomerang-shaped headlamps and tail lamps, kick-up C-pillars and floating roof. The result is an entry-level car that the designers describe as an energetic, provocative and engaging modern compact sedan.
“The wheels are pushed out, there’s an imposing grille presence, everything about it says lower, wider, longer,” said Giovanny Arroba, program design director, Nissan Global Design Center, Nissan Motor Co., Ltd.
The exterior dimensions are 3 mm longer and 45 mm wider (than the previous generation Sunny) – along with a 44 mm lower height. Contributing to the new Sunny’s dramatic stanch are reduced gaps between the fenders and tires.
The new dimensions also help provide easy ingress and egress through all four doors. In addition, the new body offers a wider, more user-friendly trunk opening and 14.3 cubic feet of cargo space.
Halogen headlamps with auto on/off feature are standard, with the Sunny SV and SL featuring LED low and high beam headlights, LED signature lamps and fog lights. Other available exterior features include heated side mirrors with integrated turn signals and body-color exterior door handles and camera on SL grade.
Color is another carefully considered element of the new Sunny’s appeal. Six exterior colors help accent the sleek body design: Electric Blue Metallic, Brilliant Silver Metallic, Gun Metallic, Super Black, Scarlet Ember Tintcoat (available in two variants), Aspen White TriCoat.
A Fresh New Interior Design
The all-new Sunny’s interior also represents a reimagining of the previous generation design with signature elements found in Maxima and Altima – including the “Gliding Wing” instrument panel that expands the feel of the space through use of a light and sleek “wingspan.” The effect of the design’s spatial symmetry is an enhanced sense of togetherness. The horizontal architecture, open spaces and use of harmonious materials and colors add a fresh, up-level quality to the entire cabin.
Like the previous generation Sunny, the 2020 edition features roomy 5-passenger interior with a comfortable rear seat with ample rear legroom and knee room. Its large interior volume of 88.9 cubic feet is matched with 14.3 cubic feet of trunk volume (split rear seat).
Other equipment, standard on SL grade and optional on SV, include a 7.0-inch color display with touch screen capability (resistive type), Bluetooth® Hands-free Phone System and Streaming audio via Bluetooth®, 12-volt power outlet, three USB ports (two charge only), interface for iPod® and other compatible devices, Siri® Eyes Free and AM/FM audio system with 6 speakers.
The all-new Sunny also comes complete with a long list of standard convenience features, including front and rear power windows with driver’s one-touch auto up/down, speed-sensing auto door locks front map lights, front door map pockets with bottle holder, dual front and rear cupholders, and remote keyless entry with fobs
The Sunny SL grade adds Nissan’s Intelligent Key System with Push Button Ignition, Around View Monitor and, Cruise Control.
Three interior colors are offered: Charcoal (S grade), Graphite Premium Cloth and Grey Premium Cloth (SV & SL grade).
The all-new Sunny not only takes its dynamic styling, quality benchmarking and attention to detail from its Maxima and Altima sedan stable mates, it also offers confident driving and no-compromise performance.
Standard on all three Sunny grade levels is a next generation 1.6-litre 4-cylinder engine rated at 118 horsepower and a 149 Nm of torque – increases of 12 percent and seven percent respectively.
The new “Gen3” 16-valve DOHC HR16DE engine features a 10.4:1 compression ratio, spray-coated bore cylinder block, high thermal conductivity piston rings and sodium-filled exhaust valves. The advanced engine design, with its emphasis on enhanced fuel economy and emissions, also includes dual injector system that burns cleaner and uses less fuel than a conventional injector design, along with Twin CVTC (Continuously Variable valve Timing Control) on both intake and exhaust cycles.
The Sunny S is available with a choice of a 5-speed manual transmission or an enhanced Xtronic transmission – which is standard on Sunny SV and SL grades.
The new, compact Xtronic transmission with sub-planetary gear features revised D-step Logic Control for improved shift feel and responsiveness (versus the previous generation design). The Xtronic’s gear range is 20 percent wider than conventional continuously variable transmissions, helping improve both acceleration performance and fuel economy.
Along with its improved power and torque, the new Xtronic design is lighter and more fuel-efficient. Fuel economy for Xtronic-equipped models is rated at 19.3 km/L combined highway and city. With the 5-speed manual transmission, fuel economy rated at 17.1 km/L combined.
The new Sunny’s enhanced ride and handling is provided by an independent strut front suspension with 21.0 mm stabilizer bar and twin tube shock absorbers, along with a torsion beam rear axle with twin tube shock absorbers. The rear suspension changes include polyurethane bump stops and a more rigid beam design. Roll angle has been reduced by 15 percent and crosswind stability has been improved due to improved yaw rated, tire size increase and a 20 mm expansion of the front chin spoiler (versus the previous generation Sunny).
Body rigidity has also been enhanced (versus the previous generation) through a combination of structural modifications, increased thickness of select parts, and additional structural pieces. In addition, the electric power steering system features a high-rigidity shaft, up 30 percent from the previous design – providing a more responsive feel.
Braking is provided by standard power-assisted front disc/rear drum brakes with Anti-lock Braking System (ABS), Electronic Brake force Distribution (EBD) and Brake Assist (BA). All grade levels include standard Hill Start Assist.
The Sunny S grade comes with 15-inch steel wheels with full wheel covers and 195/65R15 tires, while Sunny SV and SL offers 16-inch aluminum-alloy wheels mounted with 205/55R16 tires.
Nissan Intelligent Mobility Safety Technology
Another area where the all-new Sunny stands out is with its available Nissan Intelligent Mobility technology. Standard on the SL grade are Intelligent Automatic Emergency Braking, Intelligent Forward Collision Warning, Intelligent Blind Spot Warning, and Intelligent Rear Cross Traffic Alert.
Safety features include driver and passenger airbags, standard LATCH (Lower Anchors and Tethers for Children) system, child safety rear door locks, Tire Pressure Monitoring System (TPMS), Vehicle Dynamic Control (VDC), Traction Control System (TCS), Nissan Vehicle Immobilizer System and Easy Fill Tire Alert System.
The all-new Sunny 2020 is assembled at Nissan’s Aguascalientes, Mexico assembly plant.
With its emotional design, unexpected roominess and advanced Nissan Intelligent Mobility technology, Sunny brings a new level of style, excitement and refinement to entry-level buyers at a highly affordable price.
 Nissan commissioned Edelman Intelligence, an independent market research firm, to survey 11,000 car drivers across Argentina, Australia, Brazil, Canada, China, Japan, Malaysia, Mexico, Thailand, UAE and the U.S. (1,000 per market). The survey focused on understanding customers and their mindset as it relates to sedan automobiles. The survey sample included sedan owners (50%), sedan considerers (minimum 10%), and sedan rejecters (minimum 10%). Respondents were aged 18-65 and own, or jointly own/lease, a car. This 10-minute online survey was conducted between Sept. 17 and Oct. 15, 2018, except for Malaysia, Thailand and UAE which were surveyed between April 30 and May 09 2019.