Dubai, February 19, 2020 – On February 7th 2020, Audi concluded its second regional After Sales competition “The Audi Twin Cup Challenge” for the Technical and Service Advisor teams from all Audi Service Centres throughout the Middle East and Levant. The 5 most successful teams from the region competed in Service and Technical categories in order to identify the top 3 performing teams overall. Audi Al Nabooda Automobiles won in both categories at the final.

The 9 finalist teams (5 technical and 4 service teams) were selected from a pool of 162 participants from 18 Audi Service Teams and 36 Technology teams in 9 different markets across the region. Participants were subjected to two rounds of rigorous online individual tests and worked in teams to qualify for the regional final.

The Audi Twin Cup final was held at the Audi Al Nabooda Bodyshop in DIP, where the qualified teams were challenged to a full day of activity that tested their theoretical knowledge, hands on technical ability and customer handling skills according to Audi global standards, as team and as well as individuals. The triumphant teams in both the Service and Technical categories were from the Al Nabooda Automobiles Audi Service Centre

The winning team will now complete further training and guidance to represent the Audi Middle East region in the international final of the Audi Twin Cup in Europe against competitors from over 35 countries in July 2020.

Trophies were presented to the winning teams by Carsten Bender, Managing Director, Audi Middle East and Kieron Duncan, After Sales Director Audi Middle East.

On presenting the trophies, Kieron Duncan, After Sales Director Audi Middle East said

“The second Audi Middle East Twin Cup Challenge has been even more successful than the first with more teams eager to compete for the trophy. Our Technical and Service teams represent our brand in the region and it is our responsibility to make sure that our dealer employees are fully trained to make sure they consistently deliver the best customer experience to our customers. The Audi Twin Cup competition helps us identify the strengths and improvement areas for all of our representatives and where to optimize our training focus to support them.”

Ali Al Nabooda, General Manager Audi Al Nabooda Automobiles commented “ The second Audi Twin Cup proved to be a great motivator for our technicians and service advisors to put their knowledge and skills to the test. It is a great way to learn how to reach the high service and technical standards expected by our customers. Our team is very much looking forward to the next rounds of training, that prepare them for the Global Final in Europe.”