UB is to maximize the bank market share and to become one of the best local financial services providers to meet all of The United Bank's clients’ requirements across all segments including; retail, corporate and small and medium enterprises, aiming to maximize the return on investment for shareholders and human capital.

To develop outstanding values and performances by providing the best-in-class banking solutions that suit and assist in developing the Egyptian national economy, through a set of innovated banking products, creative social responsibility commitments and development of team performances to meet the national economic perspective leap.